Fire, powder, music, decoration, exhibition and spectacle are consubstantial aspects of festivals in our region, which for centuries have been organised to be held in the street, together with local people and visitors, since the sense of hospitality and the open invitation to participate in the festivities make them social events celebrated throughout all the towns and cities in the region.

The greatest festival is the Hogueras de San Juan (Bonfires of St John the Baptist) with the most events taking place between 19 and 24 June. In every corner of the city, decorations and artistic monuments are 'planted', made up of different materials on a wooden frame, which make poetic, ironic and mocking allusions to present-day life or to aspects specific to Alicante and the Mediterranean.